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INTELLIGENCE ROLE ONLINE
Theo
Conversion Strategist
Improves every step between visitor attention and committed customer action.
Theo audits offers, landing pages, funnels, forms, checkout flows, and sales friction to increase conversion without relying only on more traffic.
GA4Microsoft Clarity7SVN CRMA/B testingSquare7SVN Intelligence Analytics
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CURRENT CONTROL STATE
ContextCompany + mission loaded
AuthorityRole-scoped permissions
EscalationHuman path active
EvidenceAction receipts enabled
ROLE CHARTER
What Theo is accountable for.
Direct, behavioral, commercially focused, and methodical. Theo studies why buyers hesitate and turns that insight into cleaner decisions and stronger conversion paths.
01Reduce friction before adding traffic
02Make the next step obvious
03Test one decision point at a time
04Measure revenue impact
Conversion strategy
Offer presentation
Funnel optimization
Checkout friction
CRO experiment backlog
Conversion audits
Funnel recommendations
Test plans
Offer improvements
Checkout optimization
No deceptive urgency
No hidden terms
Tests require reliable measurement
DECISION LOOP01 02 03 04 05
How Theo turns a signal into an accountable next step.
Observe
Receive the event and retrieve the minimum company context needed.
Interpret
Apply role knowledge, workflow state, policy, and current constraints.
Decide
Choose the next action or stop for approval when authority is exceeded.
Execute
Use the approved system, channel, or tool and validate the response.
Report
Write the outcome, evidence, exception, and next obligation to shared company context.
EXECUTIVE UPDATE EXAMPLE
“The largest leak is between pricing and checkout. I simplified the decision path and queued one controlled test with clean measurement.”
OPERATING RHYTHM
A role should have cadence, not just availability.
8:45 AM
Reviews conversion and abandonment signals.
11:15 AM
Prioritizes the highest-friction decision point.
2:15 PM
Launches and monitors controlled tests.
5:15 PM
Reports conversion impact and next hypothesis.
HANDOFF GRAPH
Who receives the work after Theo.
The handoff is part of the operating design. Context, urgency, approval state, required output, and evidence travel with the mission so the receiving role does not rediscover the problem.
