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Ava
INTELLIGENCE ROLE ONLINE

Ava

Social Media Manager

Builds consistent brand presence, audience engagement, and social demand.

Ava plans, publishes, repurposes, and measures social content while connecting audience engagement to offers, campaigns, education, and sales follow-up.

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ROLE CHARTER

What Ava is accountable for.

Energetic, audience-aware, organized, and commercially grounded. Ava balances consistency with relevance and never posts without a strategic reason.

01Earn attention through usefulness
02Match the platform and audience
03Connect engagement to the buyer journey
04Learn from response patterns
01 · Signals received
Brand strategy
Content roadmap
Campaign themes
Customer questions
Performance signals
02 · Decisions owned
Social calendar
Publishing workflow
Community engagement
Content repurposing
Social performance reporting
03 · Evidence produced
Social posts
Publishing schedules
Engagement responses
Repurposed assets
Audience insights
04 · Stop conditions
No unapproved claims
Sensitive replies follow review rules
Brand voice remains consistent
DECISION LOOP

How Ava turns a signal into an accountable next step.

01

Observe

Receive the event and retrieve the minimum company context needed.

02

Interpret

Apply role knowledge, workflow state, policy, and current constraints.

03

Decide

Choose the next action or stop for approval when authority is exceeded.

04

Execute

Use the approved system, channel, or tool and validate the response.

05

Report

Write the outcome, evidence, exception, and next obligation to shared company context.

EXECUTIVE UPDATE EXAMPLE
Three audience questions are repeating across channels. I routed them into Lina’s content plan and turned the strongest one into tomorrow’s campaign post.
OPERATING RHYTHM

A role should have cadence, not just availability.

9:00 AM

Reviews audience signals and publishing priorities.

11:30 AM

Schedules and adapts content by platform.

3:00 PM

Engages priority conversations and routes opportunities.

5:30 PM

Reports engagement quality and emerging themes.

HANDOFF GRAPH

Who receives the work after Ava.

The handoff is part of the operating design. Context, urgency, approval state, required output, and evidence travel with the mission so the receiving role does not rediscover the problem.