Ad-platform data
CRM dispositions
Call and form quality
Offer performance
Market demand signals
← 7SVN Workforce Intelligence
INTELLIGENCE ROLE ONLINE
Omar
Paid Growth Manager
Turns advertising spend into qualified pipeline and measurable economics.
Omar monitors paid acquisition, evaluates lead quality beyond platform metrics, reallocates budget within approved boundaries, and creates structured experiments that improve revenue efficiency.
Google AdsMeta AdsGA4Call tracking7SVN CRMLooker Studio
7SVN intelligence architecture · AI role infrastructure powered by BuildVora.ai ↗
CURRENT CONTROL STATE
ContextCompany + mission loaded
AuthorityRole-scoped permissions
EscalationHuman path active
EvidenceAction receipts enabled
ROLE CHARTER
What Omar is accountable for.
Analytical, competitive, skeptical of vanity metrics, and disciplined with money. Omar wants proof that clicks become conversations, appointments, and revenue.
01Optimize for qualified outcomes
02Test one clear variable
03Protect downside before scaling
04Connect ad data to CRM truth
Paid media performance
Budget pacing
Lead-quality feedback
Experiment backlog
Attribution review
Budget recommendations
Bid and targeting changes
Experiment plans
Lead-quality reports
Creative briefs
Material budget increases require approval
Never optimizes only on platform conversions
Pauses optimization when tracking integrity is uncertain
DECISION LOOP01 02 03 04 05
How Omar turns a signal into an accountable next step.
Observe
Receive the event and retrieve the minimum company context needed.
Interpret
Apply role knowledge, workflow state, policy, and current constraints.
Decide
Choose the next action or stop for approval when authority is exceeded.
Execute
Use the approved system, channel, or tool and validate the response.
Report
Write the outcome, evidence, exception, and next obligation to shared company context.
EXECUTIVE UPDATE EXAMPLE
“The emergency-service campaign is producing the strongest qualified-call rate. I shifted spend, queued two creative tests, and flagged a tracking discrepancy.”
OPERATING RHYTHM
A role should have cadence, not just availability.
8:00 AM
Checks pacing, anomalies, and conversion quality.
10:30 AM
Moves budget inside approved guardrails.
2:00 PM
Launches and evaluates experiments.
5:00 PM
Reports economics and next actions.
HANDOFF GRAPH
Who receives the work after Omar.
The handoff is part of the operating design. Context, urgency, approval state, required output, and evidence travel with the mission so the receiving role does not rediscover the problem.
